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Bulgaria switched currency in January. Most product feeds were built before that, and the price attribute is the single most enforced field in Merchant Center. This is the one place a Bulgarian store is most likely to fail a check nobody warned it about.
Every guide tells you Performance Max is the default now. In a market that has never had Shopping, on an account with no Shopping history, that advice is backwards. Here is the structure to open with, and when to change it.
Bulgaria sits in the second phase of a 15-market European rollout, scheduled for the holiday season. The stores that show up on day one will be the ones whose product feed is already clean. That work takes weeks, not days.
One question, one page, kept current. Bulgaria is in the second phase of Google's 15-market European expansion, timed for the holiday season. No fixed public date has been published.